In this internet world, users; both generic and professional are looking to reach out to more people for personal and professional needs. Social Networking sites are becoming popular among users as they can expand their network and enables them to exchange ideas. The very basic idea of social networking is connecting group of individuals via network to gather and share data. Be it on a entertaining side like emails, chat, blogs, messages or the business side like marketing, job search, promoting, revenue generating apps, etc. With websites like 'facebook', 'twitter' offer building interpersonal relationships, sites like 'linkedin' are used by corporates for recruitments, offering solutions and even sharing business ideas. The 'Social Networking' is gradually moving from just email exchanges and chats and have opened avenues from a business perspective.
The Social Networking phenomenon is adding business value in a big way for obvious reasons:
1. Expanding Network - People from different parts of the world can now gather and share information on similar subjects which is impossible to do on one-2-one basis. Expanding network helps to enable like-minded individuals to come under one domain and share and exchange solutions; not just at personal level but also professionally.
2. Building Interpersonal Relationships - Social networking sites these days is an easy medium to build a personal relationship with people around as you are in a better understanding of the needs and requirements of that individual. By offering solutions to the queries, you develop a sense of trust which in turn gets communicated to their friends and there is this buiding relationship of trust. Some social networking sites also enables people like celebrities, bureaucrats to communicate with their followers and remain connected. 'Twitter' is a site which is used by celebrities at large to share updates with users following them.
3. Low Cost Marketing - Companies are using social networking sites to provide information on their products and services alsong with the business value it offers. This is one of the lowest cost to market your product and keeping the website updated.
1. Expanding Network - People from different parts of the world can now gather and share information on similar subjects which is impossible to do on one-2-one basis. Expanding network helps to enable like-minded individuals to come under one domain and share and exchange solutions; not just at personal level but also professionally.
2. Building Interpersonal Relationships - Social networking sites these days is an easy medium to build a personal relationship with people around as you are in a better understanding of the needs and requirements of that individual. By offering solutions to the queries, you develop a sense of trust which in turn gets communicated to their friends and there is this buiding relationship of trust. Some social networking sites also enables people like celebrities, bureaucrats to communicate with their followers and remain connected. 'Twitter' is a site which is used by celebrities at large to share updates with users following them.
3. Low Cost Marketing - Companies are using social networking sites to provide information on their products and services alsong with the business value it offers. This is one of the lowest cost to market your product and keeping the website updated.
Social networking today, is a critical tool that most business heads use and continue to generate business in terms of both value and revenue.
